e111 Privacy Policy
At e111, your privacy is not an afterthought — it is a core part of how we operate. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use and protect it, and what rights you have over your own information as a player on our Bangladesh platform.
How e111 Protects Your Data
Six core principles that guide every data decision we make at e111.
SSL Encryption at All Times
Every connection to e111 is protected with Transport Layer Security (TLS). Whether you are logging in, depositing via bKash, or reviewing your bet history, your data travels encrypted from your device to our servers.
We Never Sell Your Data
e111 does not sell, rent, or trade your personal information to third-party marketers or data brokers. Your data is used solely to operate and improve the e111 platform and to comply with legal obligations.
You Control Your Information
Registered players at e111 have the right to access, correct, and request deletion of their personal data. Submit a request to [email protected] and our team will respond within 30 days.
Minimal Data Collection
e111 collects only the data that is strictly necessary to provide our services, verify your identity, process transactions, and meet our legal obligations. We do not collect data speculatively or beyond what each specific purpose requires.
Defined Retention Periods
Your data is not held indefinitely. e111 applies clear retention schedules based on the type of data and the legal basis for holding it. Once data is no longer needed, it is securely deleted or anonymised.
Breach Notification
In the unlikely event of a data security incident affecting your personal information, e111 will notify affected players without undue delay and will take immediate steps to contain and remediate the incident.
1 Introduction
e111 is an online casino and sports betting platform serving the Bangladesh market. We are committed to protecting the privacy and security of all personal data that we collect from players, site visitors, and individuals who contact us through any channel.
This Privacy Policy applies to all personal data processed by e111 in connection with the operation of the platform at https://e111.io, including all subdomains, mobile-optimised versions, and any associated applications. It covers data collected during the registration process, while you use the platform's betting and casino features, during customer support interactions, and via our website's technical systems such as cookies and server logs.
This Privacy Policy should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which are incorporated by reference. In the event of any inconsistency between this Privacy Policy and the Terms & Conditions regarding the handling of personal data, this Privacy Policy shall take precedence.
2 Data Controller
For the purposes of applicable data protection law, e111 acts as the data controller in respect of the personal data collected from players and visitors to the e111 platform. As the data controller, e111 determines the purposes for which, and the means by which, your personal data is processed.
If you have any questions about how e111 handles your personal data, or if you wish to exercise any of your data rights described in Section 11, you may contact our Data Protection contact point using the details set out in Section 15 of this Privacy Policy.
3 Personal Data We Collect
3.1 Registration and Identity Data
When you create an e111 account, we collect the following information:
- Full legal name as it appears on your government-issued identification;
- Date of birth (to verify you are aged 21 or above);
- Residential address, including city (Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, or elsewhere in Bangladesh);
- Email address;
- Mobile phone number (used for OTP verification and account security);
- Username and encrypted password.
3.2 Identity Verification (KYC) Data
To comply with our know-your-customer obligations and to prevent fraud and underage gambling, we may collect:
- Copies of government-issued photo identification (National ID card, passport, or driving licence);
- Proof of address documentation (utility bill, bank statement, or similar);
- Selfie or live photograph for biometric identity matching where required;
- Proof of payment method ownership (screenshot or statement showing your name linked to your bKash, Nagad, or Rocket account).
3.3 Transaction and Financial Data
We record all financial transactions conducted on the e111 platform, including:
- Deposit amounts, dates, times, and payment method used (bKash, Nagad, Rocket, Upay, bank transfer, Visa, Mastercard);
- Withdrawal requests, amounts, processing status, and destination payment method;
- Transaction reference numbers and confirmation codes;
- Account balance history.
3.4 Betting and Gaming Data
e111 records detailed data about your activity on the platform, including:
- All bets and wagers placed, including sport, event, market, selection, stake, and outcome;
- Casino game sessions, including game title, provider (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi), bet size, duration, and result;
- Bonus activations, wagering progress, and bonus expiry;
- Responsible gaming tool settings (deposit limits, self-exclusion periods, reality check intervals).
3.5 Technical and Device Data
When you visit or use the e111 platform, we automatically collect certain technical data, including:
- IP address and approximate geographic location;
- Device type, operating system, and browser version;
- Session start and end times, pages visited, and navigation paths;
- Referral URL (the page that linked you to e111, if applicable);
- Cookie identifiers and related tracking data (see Section 8).
3.6 Communications Data
If you contact e111 via email, WhatsApp, or live chat, we retain records of those communications, including the content of messages, timestamps, and any personal data you choose to include in your enquiry.
4 How We Collect Your Data
e111 collects your personal data through the following channels:
- Directly from you — when you register an account, complete the KYC verification process, make a deposit or withdrawal, place a bet, adjust your responsible gaming settings, or contact our support team;
- Automatically through your use of the platform — via cookies, server logs, and similar tracking technologies that record technical and behavioural data as you navigate the site;
- From third-party service providers — including identity verification agencies, payment processors (bKash, Nagad, Rocket, Upay, Visa, Mastercard), fraud detection services, and game providers who may share relevant session data with us;
- From publicly available sources — such as sanctions lists, politically exposed persons (PEP) databases, or adverse media databases, where required for our AML and compliance obligations.
5 How We Use Your Personal Data
e111 uses the personal data it collects for the following specific purposes:
- Account creation and management: To register your account, verify your identity, maintain your account profile, and communicate account-related information to you;
- Service delivery: To process deposits and withdrawals, settle bets, display your bet history and account balance, and provide access to casino games and sports betting markets;
- Age verification and responsible gaming: To confirm that you are aged 21 or above, and to administer and enforce responsible gaming tools including deposit limits, self-exclusion, and reality checks;
- Fraud prevention and AML compliance: To detect, investigate, and prevent fraudulent activity, money laundering, match-fixing, and other prohibited conduct as defined in our Terms & Conditions;
- Customer support: To respond to your enquiries, resolve complaints, and provide assistance via email, WhatsApp, or other support channels;
- Platform improvement: To analyse aggregated usage patterns, test new features, optimise the user experience, and improve the overall quality of the e111 platform;
- Marketing communications: To send you promotional offers, bonus notifications, and relevant updates about e111 services, subject to your communication preferences. You may opt out of marketing communications at any time;
- Legal and regulatory compliance: To meet our obligations under applicable law, respond to lawful requests from authorities, and maintain records as required by financial regulators and anti-money laundering frameworks.
6 Legal Basis for Processing
e111 processes your personal data on one or more of the following legal bases, depending on the specific purpose of processing:
- Contract performance: Processing is necessary to perform the contract between you and e111 (i.e., the Terms & Conditions you agreed to upon registration). This covers account management, transaction processing, bet settlement, and service delivery;
- Legal obligation: Processing is necessary for e111 to comply with its legal obligations, including KYC verification, AML record-keeping, and responding to lawful requests from regulatory or law enforcement authorities;
- Legitimate interests: Processing is necessary for e111's legitimate interests in fraud prevention, platform security, responsible gaming enforcement, and service improvement, provided those interests are not overridden by your data protection rights;
- Consent: Where e111 relies on your consent as the legal basis for processing (primarily for direct marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing that took place before withdrawal.
7 Data Sharing and Disclosure
e111 may share your personal data with the following categories of recipients:
7.1 Payment Processors
To process deposits and withdrawals, e111 shares necessary transaction and identity data with payment service providers including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard. These providers act as independent data controllers or processors in respect of their own payment infrastructure and are subject to their own privacy policies.
7.2 Identity Verification Providers
To conduct KYC checks, e111 may share copies of your identification documents and personal details with third-party identity verification agencies. These agencies process your data solely for the purpose of identity and age verification on e111's behalf.
7.3 Game Providers
Casino game providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and others) receive session data necessary to deliver their games to your device, including a pseudonymised player identifier and session token. These providers do not receive your full name or contact details.
7.4 Regulatory and Law Enforcement Authorities
e111 will disclose personal data to law enforcement agencies, financial intelligence units, or other competent authorities when required to do so by law, court order, or in response to a lawful request in connection with an investigation into fraud, money laundering, or other criminal activity.
7.5 Professional Advisors
e111 may share data with legal advisors, auditors, and compliance consultants on a strictly confidential and need-to-know basis for the purpose of obtaining professional advice or managing legal proceedings.
8 Cookies and Tracking Technologies
e111 uses cookies and similar tracking technologies to operate the platform, improve user experience, and gather analytical data. The following types of cookies are used on the e111 platform:
- Strictly Necessary Cookies: These cookies are essential for the platform to function. They enable core features such as account login sessions, bet slip management, and secure transaction processing. These cookies cannot be disabled without impairing your use of the platform.
- Analytical / Performance Cookies: These cookies collect aggregated, anonymised data about how visitors use the platform — which pages are visited most frequently, how long sessions last, and where users navigate from. This data helps e111 identify areas for improvement.
- Functional Cookies: These cookies remember your preferences such as display settings and preferred language within the platform, allowing for a more personalised experience on return visits.
- Marketing / Targeting Cookies: These cookies track your activity across the e111 platform to enable more relevant promotional communications. You may opt out of marketing cookies by adjusting your account notification preferences.
You may manage your browser's cookie settings at any time. However, disabling strictly necessary cookies will prevent you from logging in or using core platform features. e111 does not use cookies to collect sensitive personal data such as payment card numbers or government ID details.
9 Data Retention
e111 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. The following retention periods apply as a general guide:
- Account and identity data: Retained for the duration of your active account and for a minimum of five (5) years following account closure, in accordance with AML record-keeping requirements;
- KYC documents: Retained for five (5) years following account closure or the completion of the last transaction, whichever is later;
- Transaction records: Retained for a minimum of five (5) years from the date of each transaction;
- Betting and gaming history: Retained for three (3) years from the date of each session, unless a longer retention period is required for a specific legal or compliance purpose;
- Customer support communications: Retained for two (2) years from the date of the last communication in each thread;
- Technical and device data (server logs): Retained for twelve (12) months from the date of collection.
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be attributed to any individual. Data held for anonymised statistical analysis is not subject to these deletion timelines.
10 Data Security
e111 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
- TLS/SSL encryption on all data transmitted between your device and the e111 platform;
- Password hashing using industry-standard algorithms — e111 never stores your password in plain text;
- Two-factor authentication (2FA) via OTP delivered to your registered mobile number for account login and high-value transactions;
- Access controls limiting internal staff access to personal data on a strict need-to-know basis, with all access activity logged and auditable;
- Regular security audits and vulnerability assessments conducted by qualified information security professionals;
- Segregated data environments ensuring that player financial data, KYC documents, and gaming records are stored in separate, access-controlled systems.
While e111 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are also responsible for maintaining the security of your own account credentials. If you believe your account has been compromised, contact [email protected] immediately.
11 Your Data Rights
As a registered player on the e111 platform, you have the following rights in relation to your personal data. To exercise any of these rights, submit a written request to [email protected]. e111 will respond within thirty (30) days of receipt.
| Right | What It Means | How to Exercise |
|---|---|---|
| Right of Access | Request a copy of all personal data e111 holds about you, along with information about how it is being used. | Email [email protected] with subject "Data Access Request" |
| Right to Rectification | Request correction of any inaccurate or incomplete personal data held in your account profile. | Update directly in account settings, or email [email protected] |
| Right to Erasure | Request deletion of your personal data where it is no longer necessary for the purposes it was collected, subject to e111's legal retention obligations. | Email [email protected] with subject "Data Deletion Request" |
| Right to Restrict Processing | Request that e111 limits its use of your data in certain circumstances, for example while a dispute about its accuracy is being resolved. | Email [email protected] explaining the restriction requested |
| Right to Data Portability | Request a copy of the personal data you provided to e111 in a structured, machine-readable format (JSON or CSV). | Email [email protected] with subject "Data Portability Request" |
| Right to Object | Object to e111 processing your data for direct marketing purposes. This right is absolute and will be actioned immediately upon receipt. | Unsubscribe link in any marketing email, or email [email protected] |
| Right to Withdraw Consent | Where processing is based on your consent, withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing. | Email [email protected] or adjust account notification preferences |
e111 will not charge a fee for handling data rights requests unless they are manifestly unfounded or excessive. Where a request is particularly complex, e111 may extend the response period by an additional thirty (30) days, with notice provided to you before the initial deadline.
12 Minors and Under-21 Policy
e111 requires age verification during the registration process and may request KYC documentation at any stage to confirm a player's age. If e111 discovers or has reasonable grounds to believe that personal data has been collected from a person under 21 years of age, that account will be immediately suspended, all associated data will be reviewed, and the account will be permanently closed.
Any deposits made by an underage player will be returned to the payment method used, and no winnings will be paid. If you are a parent or guardian and believe that a person under 21 in your care has registered on the e111 platform, please contact us immediately at [email protected] so we can take appropriate action.
13 International Data Transfers
The e111 platform serves the Bangladesh market and its primary data processing activities are oriented toward supporting players based in Bangladesh. However, some of e111's third-party service providers — including game providers such as Pragmatic Play, Evolution Gaming, and Microgaming, as well as certain identity verification and cloud hosting partners — may process your data on servers located outside of Bangladesh.
Where personal data is transferred internationally, e111 takes reasonable steps to ensure that such transfers are made subject to appropriate safeguards, including contractual data protection clauses with service providers and assessments of the data protection standards applicable in the relevant jurisdiction.
By registering on the e111 platform and accepting these policies, you acknowledge that your personal data may be transferred to and processed in countries other than Bangladesh in the circumstances described above.
14 Changes to This Privacy Policy
e111 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the structure of our business. When a material change is made to this Privacy Policy, e111 will:
- Update the "Last Updated" date at the top of this page;
- Display a prominent notice on the e111 platform for a minimum of fourteen (14) days before the changes take effect;
- Send an email notification to all registered players at their registered email address describing the key changes.
Your continued use of the e111 platform after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the updated Privacy Policy, you must stop using the platform and submit an account closure request to [email protected] before the updated policy takes effect.
The current version of this Privacy Policy is always available at https://e111.io/privacy-policy.
15 Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how e111 handles your personal data, please contact us using the details below. All contact details are provided as plain text and are not clickable links.
- Data Enquiries & Rights Requests: [email protected]
- Responsible Gaming & Self-Exclusion: [email protected]
- WhatsApp Support (24/7): +880 1700 000 111
- Support Hours: 24 hours a day, 7 days a week — Bangladesh Standard Time (BST, UTC+6)
e111 aims to acknowledge all privacy-related enquiries within 24 hours and to provide a substantive response within 30 calendar days. For urgent data security concerns, please mark your email with the subject line "URGENT — Data Security" for prioritised handling.
Ready to Explore e111?
Your privacy is protected every step of the way. Browse our cricket markets, casino games, and slots — all secured with SSL encryption and backed by a transparent data policy.